• Single, centralised view of digital across the business
  • Ongoing reporting and measurement of digital performance
  • Affordable and scalable
  • Invaluable tool for any CEO and Management Team

Adapt2Digital has launched a complete digital framework and lifecycle methodology that helps businesses of all sizes assess, monitor, track and develop their ability to adapt to the changing world of digital.  In a significant move to provide businesses and senior teams with the knowledge and insight needed to navigate the digital landscape in a structured and effective way.

Commenting on the contract win Sander Kristel, CIO for Staffordshire County Council said:  As a progressive authority we are very happy to have contracted with Adapt2Digital. They focus on culture change and continuous improvement rather than just rebranding channel-shift as Digital. This approach uniquely aligns with our ethos and aspirations around digital and we look forward to seeing some great results.". Dionne Lowndes, Head of Customer Services added “For us it is crucial that Staffordshire becomes a Digital place rather than just focusing on council services”.

Mel Ross, Director of Experience at Adapt2Digital added:  “We provide a new and refreshing approach to ‘digital’ from a business perspective, bringing clarity and some serious thinking backed by many years of experience from other sectors. This means we are able to implement a methodology with clients that is repeatable, consistent and measurable.”

“We are really pleased to be working with Sander, Dionne and the team to assist the move towards becoming more digitally adaptive.

For more information

UK media enquiries

Nandini Banjeree

About Adapt2Digital

Adapt2Digital is a management consultancy that specialises in digital.

We help businesses, large and small adapt to digital. We do this by working with both people and the business in equal proportion in order to influence culture change and build audience centric organisations. 

Adapt2Digital Launches to Public Sector at Socitm Spring Conference

Adapt2Digital launches innovative solution to help businesses tackle ongoing digital change

  • Software platform to monitor and track digital readiness and effectiveness

  • Developed in partnership with public sector member organisation Socitm

  • Affordable and scalable

  • Available to small, medium and enterprise businesses

New start-up Adapt2Digital today launched its simple to use software platform which helps businesses of all sizes monitor and track their digital readiness and effectiveness.

See the presentation in full here.

Developed in partnership with public sector member organisation Socitm (Society of Information Technology Management), the platform conducts a digital inventory of a business, rating its digital readiness on a five point scale.

Speaking at the Socitm Spring Conference in London, Adapt2Digital founders Mel Ross and Stacey Perry walked attendees through the simple yet compelling solution set to shake the large consultancy model to its very foundations.

The approach is a unique three-step cycle, which begins with a comprehensive discovery tool they call a Digital Engagement Map (DEM) which identifies the digital capability and competency of the organisation.

From this, a series of Digital Improvement Pathways (DIPs) are identified and put into action, bypassing the long and arduous process that is normally associated with business process change and business digital change.

Following on from this, a period of knowledge transfer firmly embeds the approach within the business and Digital Improvement Pathways become possible throughout the entire organisation.

"We liken what’s currently happening to businesses to a vortex,” said Stacey Perry, founder and director.

“New and emerging technologies, and an ever-changing customer are moving faster towards each other, colliding and creating new and disruptive forces that are affecting businesses more and more.

"Businesses want a solution that isn’t a big transformational change solution – they want to be able to adapt to digital in a way that works for them.  Furthermore, business leaders want a solution that doesn’t rely solely on experts but one that can be implemented across the whole business to addresses things like digital literacy or organisational structure."

The first solution of its kind in the UK, Adapt2Digital has been developed in partnership with Socitm, the membership association for local and central government, private and third sector organisations.

Adrian Hancock, CEO, Socitm said: “Adapt2Digital not only brings a new and refreshing approach to the ‘digital’ maze but also a clarity and some serious thinking backed by many years of experience from other sectors.

“We are pleased to be working with them to develop and deliver solutions that will undoubtedly bring ongoing benefits and value to any organisation involved in digitally enabled service delivery in the public, third or private sector.”


For further information: Liquid – Elisabeth Lewis-Jones – or 01527 832205