Peter is a highly experienced executive who focuses on people-centric operations, client relationships, business strategy, business transformation management and change implementation. He has undertaken various senior roles in HR, Customer Service, Operations and IT in the Banking, Insurance, Telecommunications, Travel and Media sectors, acting as thought leader, project director, consultant and board director for a range of major blue-chip organisations across the world.

Peter was one of five founder directors of firstdirect, Vice President, Customer Service and Systems for Telewest Communications and has also been associated with various high-profile new business start-ups including ITV Digital, GO Fly Airlines (now easyJet), Energis and O2. Outside of the UK he has worked with a wide range of organisations including RGS Insurance in Russia, KPN Mobile, Holland, Saudi Arabian Airlines and du Telecommunications in Dubai.

He is a member of the Hawksford Group board and a director of the Swiss business, Hawksford LSS. 

Peter is Non-Executive Chairman and currently assuming the role of interim CEO, advising on business strategy and the successful growth of the organisation.