Copy of About Us

— We are a pure-play Digital Age Leadership company

Adapt2Digital was founded by Mel Ross who, together with an amazing group of experts and specialists from technology, data, coaching, change management, leadership and digital help businesses transform. What we have created is a unique system for any business of any size and in any industry to control and successfully bring their business into the forefront of the digital age.

Digital is about people and change, technology is the enabler

Modern Transformation is all we do, and what we are all passionate about and that's how we want to keep it. We will help you adapt to a modern world, a modern customer a modern worker. Build the right environment, the right capabilities and the right mindset to accept change for good and thrive in a modern world. We will provide you with the right knowledge and the tools to own, control and drive your own Transformation, not as a project but as a whole business movement.

We are growing as a company every day, if you would like to be a part of the Digital Transformation movement please get in touch, we'd love to hear from you.

The team

The team at Adapt2Digital is quickly growing and we urge to you to keep check of this page to see our newbies as they arrive and place their mark on our work and help our customers gain the strongest foothold in a digital world.



Mel is a thought leader in Digital Change & Digital Age Leadership, and chief architect of The Dilyn Way.  She led Disney Channel’s Marketing for Emerging Markets and was a representative on the Digital Strategy Team before taking on the role of CMO at a professional services company to drive their digital change and modernisation efforts. 

Mel has been mentoring and coaching Digital Age Leadership now for over 8 years and it's her passion.  Seeing people leave fear and uncertainty at the door, then enter a world of excitement and discovery all thanks to the digital age.

Currently, Mel is the founder of Adapt2Digital where her mission is to get rid of the junk surrounding digital and transformation and help people get started, then thrive on a great journey. She provides digital advisory to Executive Teams and Boards as well as continuing her commitment to 1-2-1 mentoring to help build the digital leaders of the future.  Mel is also a regular speaker and contributor at conferences and events and always happy to enter into a debate about what the future had in store!

If you would like to know more about Digital Age Leadership or enquire about Digital Leadership mentoring then you can get in contact with Mel directly.


  • Ross Wraight - Non Executive Chair/Advisor

  • Gary Ross - Director, Engagement (Commercial, Sales & Partnerships)

  • Annette Sweeney - Principal Coach & Digital Age Leadership Practitioner

  • Mona Dargie - Manager, Customer Value

  • Dina Aslanyan - Business Director

  • Steve Hearsum - Digital Age Leadership Coach

  • SurveyAnyplace - Profiling Development Partner


  • Digital Age Leadership Coaches

  • Digital Transformation experts

  • Service Design Specialists

  • Social Media & Community Management consultants

  • Change Specialists

  • Futurists

  • Coaches and Trainers 

If you would like to be considered as part of the A2D delivery team, contact Mel and let's have a chat!